The ingredients include potatoes and a blend of vegetable oils (sunflower and rapeseed, in varying proportions). The punchy paprika seasoning is made with sugar, salt, flavourings, dried paprika, dextrose, dried onion, acidity regulators (citric acid and malic acid), dried tomato, dried garlic, and smoke flavouring. Paprika extract is also used for color, enhancing the visual appeal of the crisps. To maintain freshness and quality, antioxidants such as rosemary extract, ascorbic acid, tocopherol-rich extract, and citric acid are included.

In terms of allergen information, these crisps contain wheat (from wheat rusk) and may contain traces of barley, celery, cereals containing gluten, milk, mustard, and soya, due to potential cross-contamination during manufacturing. As always, it is important to check the packaging for the most up-to-date allergen information.