The ingredients vary slightly between flavours, but all include potato flakes, starch, rapeseed oil, and sunflower oil as a base. The Sea Salt variety is seasoned simply with sea salt and flavourings. The Cheese & Onion flavour contains more complex seasonings, including whey permeate, cheese powder, onion and garlic powders, and milk derivatives. The Salt & Malt Vinegar variety includes flavourings derived from barley malt vinegar and also contains lactose and other seasonings for its distinctive tangy taste.

Allergen-wise, these crisps contain milk and barley, and they may also contain traces of wheat, gluten, soya, celery, and mustard due to manufacturing processes. As with any packaged food, individuals with allergies or intolerances should always check the packaging for the latest information.